The goal of this project was to create a visual identity for a fictional hotel in Orléans named "Amour Fou", part of the well-known Amour Hôtels hotel chain of the Beaumarly group. 

My idea was to represent a harlequin's hat to evoke madness and the medieval character associated with the city's image, and to pair it with emblems around the theme of love, such as hearts replacing the hat's bells, all in a glamorous red.