The aim of this school project was to create the new poster and identity for the 2024 edition of the PALMA Festival, a music and visual arts festival in Caen Mondeville. I felt the colours of the posters for previous editions were too pale.

So I chose to use flashy colours to make the identity more eye-catching. For the poster, I incorporated elements referencing music, such as a vinyl record, a guitar or musical notes, but also the visual arts, such as a hand, a painting or a painted building. A line, like a red thread, runs through these elements to signify this journey between music and visual arts.